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Our Team
Eric Reid
Chief Executive Officer, Strong Life 24/7, LLC
Eric Reid is the CEO of Strong Life 24/7, where he leads the company’s mission to redefine how people approach weight loss, metabolic health, and long-term wellness. With a focus on combining structured programming, coaching, and real-world accountability, Eric is committed to helping individuals achieve sustainable results—not just short-term success.
Under his leadership, Strong Life continues to bridge the gap between traditional fitness and modern health challenges, including weight loss resistance, GLP-1 support, and metabolic-related conditions. Eric’s approach emphasizes simplicity, consistency, and systems that work—empowering both clients and coaches to succeed at the highest level.
Rocco Boulay
Rocco Boulay – Chief Science Officer
Rocco Boulay is the Chief Science Officer of Strong Life 24/7 and the creator of the RAMP system, a structured, results-driven programming platform designed to improve strength, metabolic health, and long-term physical performance. With more than 40 years of experience in the fitness industry, Rocco has dedicated his career to developing practical systems that bridge the gap between exercise science and real-world results.
A 5-time World Bench Press Champion and holder of 13 world records, Rocco’s background combines elite-level performance with decades of hands-on coaching, program development, and metabolic training expertise. His work has focused on creating structured systems that help individuals improve body composition, preserve lean muscle, enhance metabolic function, and achieve measurable health outcomes.
At Strong Life, Rocco leads the scientific and programming direction behind each system—ensuring every program is built on progression, structure, and sustainable results rather than trends or guesswork. His mission is to help people regain control of their health through systems that are practical, measurable, and designed to improve quality of life long term.
Jillian Dollard
Jillian Dollard – Lead Coach & Program Administrator
Jillian Dollard serves as the Lead Coach and Program Administrator for Strong Life 24/7, where she plays a key role in guiding clients through their transformation journey with structure, consistency, and accountability. With a passion for helping people improve their health and confidence, Jillian works closely with clients to ensure they understand the process, stay engaged, and continue progressing toward their goals.
Jillian oversees program implementation and client support across the Strong Life system, helping coordinate assessments, onboarding, progress tracking, and ongoing communication. Her ability to combine organization, encouragement, and client-focused support helps create a positive experience that keeps individuals motivated and moving forward.
At Strong Life, Jillian is committed to making sure every client feels supported throughout their journey—helping turn structured programming into lasting lifestyle change and measurable results.