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Eric Reid
Chief Executive Officer, Strong Life 24/7, LLC
Eric Reid is the CEO of Strong Life 24/7, where he leads the company’s mission to redefine how people approach weight loss, metabolic health, and long-term wellness. With a focus on combining structured programming, coaching, and real-world accountability, Eric is committed to helping individuals achieve sustainable results—not just short-term success.
Under his leadership, Strong Life continues to bridge the gap between traditional fitness and modern health challenges, including weight loss resistance, GLP-1 support, and metabolic-related conditions. Eric’s approach emphasizes simplicity, consistency, and systems that work—empowering both clients and coaches to succeed at the highest level.
Rocco Boulay
Chief Science Officer, Strong Life 24/7, LLC
Rocco Boulay serves as the Chief Science Officer for Strong Life 24/7, where he leads the development of the company’s performance and metabolic programming systems. With over four decades of experience in the fitness and health industry, Rocco has dedicated his career to bridging the gap between exercise science, real-world application, and measurable results.
A five-time World Bench Press Champion and holder of multiple world records, Rocco combines elite-level performance experience with a deep understanding of human physiology. He is the creator of the RAMP (Resistance Applied Metabolic Prescription) system—an advanced, structured programming methodology designed to deliver predictable, repeatable outcomes in both fitness and metabolic health environments.
Rocco’s work focuses on helping individuals improve metabolic function, preserve lean body mass, and achieve sustainable health outcomes—particularly in populations dealing with weight loss resistance, GLP-1 medication use, and chronic metabolic conditions. His approach emphasizes precision, progression, and systemization, ensuring that both clients and coaches have a clear, effective path forward.
As CSO, Rocco plays a critical role in shaping the scientific foundation of Strong Life’s programs, positioning the company at the intersection of fitness, health, and performance-based outcomes.
Jillian Dollard
Lead Coach & Programs Administrator, Strong Life 24/7, LLC
Jillian Dollard serves as the Lead Coach and Programs Administrator at Strong Life 24/7, where she plays a pivotal role in delivering a consistent, high-quality experience for every client. With a passion for helping individuals build confidence, strength, and sustainable habits, Jillian ensures that each program is executed with precision, care, and accountability.
In her dual role, Jillian oversees the implementation and management of client programs, working closely with both coaches and members to ensure alignment with Strong Life’s structured approach. She is responsible for maintaining program integrity, supporting client progress, and helping individuals stay engaged throughout their journey—especially those navigating weight loss, metabolic challenges, and lifestyle changes.
Known for her supportive yet results-driven coaching style, Jillian brings both organization and empathy to the Strong Life system. Her ability to connect with clients while maintaining structure and consistency makes her an essential part of the team and a key driver of client success.